Purpose & Impact Audit

Your website may look fine. But if it’s unclear, hard to navigate, or not guiding visitors toward action, it may be quietly costing you opportunities. The Purpose & Impact Audit replaces guesswork with clarity, so you know what to fix—and what to leave alone. It provides a structured, professional evaluation so decisions are based on evidence and business goals.

What Makes This Audit Different?

This isn’t a generic checklist or automated scan. It’s not another SEO review.

The Purpose & Impact Audit is an expert evaluation interpreted in the context of your business goals and how users experience your site.

What You’ll Walk Away With

  • A clear, plain-language report evaluating whether your website is fulfilling its intended purpose and generating actual business impact
  • Meaningful observations across usability, clarity, conversion, and technical experience
  • An actionable set of recommendations tied to real business impact
  • A one-on-one walkthrough of your report findings

Options & Pricing

Focused Audit

A targeted review of up to five (5) key conversion pages

Best for:

  • Smaller websites
  • Service-based businesses

$650 $500

Introductory pricing available for the first 10 audits.

Expanded Audit

A broader evaluation across up to ten (10) key pages of the site

Best for:

  • Larger or complex websites
  • Multiple services or audiences

$1000 $750

Introductory pricing available for the first 10 audits.

$100 Implementation Credit

There’s no obligation to implement the recommendations with us. If you choose to move forward with Propulsion Graphics on improvements based on this audit, $100 of your audit fee can be applied as a credit toward implementation services.

The credit applies to qualifying implementation work related to this audit and must be used within 90 days of receiving the audit report, for projects of $400 or more.

Ready for Clarity Before Making Costly Changes?

If you want a clear, professional assessment of your website before investing further, the Purpose & Impact Audit is a smart place to start.


Have questions? Contact us today.